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Comment by cactus2093

2 years ago

> Now, it seems all transgressive elements have been stripped from the mix and it’s all about “please like me, like my product, I’m desperate for your approval”

It's all a matter of perspective, I don't see this trend as necessarily good or bad. There were some positives to the "underground" and "alternative" aesthetic, like being independent-minded and an emphasis on doing things that were new and original. There were some downsides too, like being jaded about everything, being too cool to show enthusiasm, and ultimately sometimes just blindly conforming to the "alternative" view for the sake of opposing the mainstream view.

Similarly I think there are positives to how I see young people behaving today, the flip-side to the negatives you mentioned. Being genuine and showing emotion is cool again, and, perhaps ironically, since there is less cultural pressure to be "alternative" people are arguably being more honest with themselves by openly seeking approval. We're all humans after all and we all seek approval from others, maybe it's good that there is no longer any stigma around that in the influencer age.