Comment by hakfoo
22 days ago
I wonder if the lack of a "consumer GPU vision" is sort of a forced conclusion.
With ~15% of the market, it's going to be very difficult to pull the market in a direction you want, so you're forced to say "I can offer you what nVidia does, but cheaper"
AMD pulls the market with near 100% of consoles.
PC vs console is weird. They are different markets but you'd think the x86 based PS5 would have more pull these days.
The PC gaming market doesn't seem to track that well with the console market, though. I was always surprised by this-- you'd think that all the optimization skills and tricks they learned to get the most out of console APUs would result in a lot of ports being optimized by default for Radeon cards.
I suspect the problem the PC gaming market is very halo-product steered: Intel's product credibility is still buttressed by whatever 700-watt-from-the-wall 16900WTFBBQ they can showcase for benchmarks, and Radeons winning at various price/performance tiers means nothing when they don't have a 4090 killer.
I was also surprised how effectively ray-tracing was sold to the market, considering plenty of games still don't use it, and those that do take a big performance hit for it. The RTX2xxx cards were sort of turkeys, but I suspect it now provides an excellent FOMO/FUD scenario for newer cards-- that 7900XT might not ray-trace as well as a 4080.