Comment by unraveller

For me it falls under "if you have to say it in the name it ain't so", like Natural Life Soap Co. or Good Burger Co. So I see meme paper titles as no different than calling your paper New Watershed Moment Paper Breaks Popularity Barrier To Confirm A>B.

If the very first impression you want to convey is how you feel you need to circumvent any logical assessment of you then it's not you leading with your best foot and that's what category you belong in. I chalk it up to the scientists who want to spread a neediness for external authority persona in every breath—your assessment is not required for this one, only your accolades.