Comment by dogleash

> We are all goths now.

I agree with the long tail part, but goths rose to a subculture status that most things never will again.

A meme with a short shelf life is the most external acknowledgement most subcultures will see these days. Usually it's just mocking a caricature of the people who have that shared trait and are also obnoxious enough to gain social media prominence. And nobody ever really believed it was representative of the thing in the first place (unless you're in traditional media, in which case it's taken as axiomatic).