Apple doesn’t have a reputation for letting engineers slack. I have to guess they are working like dogs to meet some standard before they are willing to release.
They don’t have a reputation for releasing hardware without software to back it either. One way or another, an unprecedented process failure has occurred.
Well, the phone’s software works great. They just haven’t released those new AI features - which are supposed to come out on some older devices as well. And it’s hardly the first time Apple delayed a release.
IMO, the only thing weird here is the way the iPhone 16 demo day kept talking about these unreleased features front and center instead of the actual capabilities of the new phone. Probably that’s because the phone is so incremental and there was not much to talk about.
It clearly wasn't ready. My guess: the powers that be decided they had to make a public showing of being an AI company, hence the giant marketing push ahead of release.
It's unknown how useful any of this will be in day to day use-cases.
Apple of yesteryear would issue a patch update model and let this feature cook until it was ready for release. Current approach is sloppy in a decidedly un-Apple way.
Apple doesn’t have a reputation for letting engineers slack. I have to guess they are working like dogs to meet some standard before they are willing to release.
They don’t have a reputation for releasing hardware without software to back it either. One way or another, an unprecedented process failure has occurred.
Well, the phone’s software works great. They just haven’t released those new AI features - which are supposed to come out on some older devices as well. And it’s hardly the first time Apple delayed a release.
IMO, the only thing weird here is the way the iPhone 16 demo day kept talking about these unreleased features front and center instead of the actual capabilities of the new phone. Probably that’s because the phone is so incremental and there was not much to talk about.
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It clearly wasn't ready. My guess: the powers that be decided they had to make a public showing of being an AI company, hence the giant marketing push ahead of release.
It's unknown how useful any of this will be in day to day use-cases.
I don't think Apple can simply delay an iPhone. There's entire industries relying on there being a new iPhone out every September.
Apple of yesteryear would issue a patch update model and let this feature cook until it was ready for release. Current approach is sloppy in a decidedly un-Apple way.