Comment by jameslk

Oculus devices and AVP are presently in different categories from a cost perspective, but my understanding is the two companies were chasing after the same eventual market. Apple intended (intends?) on releasing a lower end device. Arguably AVP was meant as dev device anyway so devs could start building apps. And Meta was working on a higher end device until they nixed it after AVP sales tanked. Zuck himself went on a PR attack campaign about superiority of their technology vs Apple's.

> “I finally tried Apple’s Vision Pro,” Zuckerberg says. “And I have to say, before this, I expected that Quest would be the better value for most people since it’s really good and seven times less expensive but after using it, I don’t just think Quest is the better value. I think Quest is the better product period.”

The longer term horizon here seems to be that Reality Labs will release AR glasses that may have more mass appeal, and I would expect Apple will too.