Comment by jameslk

> Apple is more about luxury branding than premium offering. I don't think OpenAI is trying to position its services as projecting wealth or style.

What do you think OpenAI hired Jony Ive to do? ;)

https://www.theverge.com/2024/9/21/24250867/jony-ive-confirm...

Regardless, I meant premium as in better or dominant in the market. It's hard to overcome first mover advantage with a "me too" product, but "commoditizing your complement" seems to be a pretty effective disrupter. I think Meta is worried about Google, OpenAI, Anthropic, and anyone else with gen AI models. It seems to be related to where they're going.