Comment by paxys
2 years ago
Sure if you look at box office numbers and the billboard hot 100 you will see this picture, but that is really just telling you about older millennials and above. What about artists who post their music to SoundCloud or Bandcamp? What about all the short-form content on YouTube? What about true crime podcasts? What about big name production houses who skip theaters and go direct to streaming on Netflix or Apple TV? What about all the people whose primary form of content consumption isn't any of these but rather TikTok and Snapchat?
The real conclusion IMO is that the methods of distributing "pop culture" have been turned on their head, and traditional media is now playing catch up. Nielsen numbers and Billboard charts and all similar metrics are now irrelevant to the conversation.
Actually Neilsen uses ultrasonic signals which many platforms, big and small, rush to support to satisfy their creators. At least that was my experience as a Neilsen household then SWE at a SAAS serving radio stations (including white-labeled streaming apps).