Comment by ants_everywhere
11 hours ago
Apple is more about luxury branding than premium offering. I don't think OpenAI is trying to position its services as projecting wealth or style.
Facebook's hardware designs don't really help them differentiate since they don't run a public cloud. If they release the open source hardware and successfully drum up interest, then it will be cheaper for them to procure hardware.
Releasing Llama guards against Google AI dominance. Google and Facebook are longtime competitors and Google controls the OS on most phones Facebook needs to run its ads on.
Open sourcing AI hardware guards against a potentially dominant Nvidia, especially if they team up with one of the cloud companies.
I'm sure they're also worried about OpenAI, but at this point it doesn't look like OpenAI is on Facebook's turf.
> Apple is more about luxury branding than premium offering. I don't think OpenAI is trying to position its services as projecting wealth or style.
What do you think OpenAI hired Jony Ive to do? ;)
https://www.theverge.com/2024/9/21/24250867/jony-ive-confirm...
Regardless, I meant premium as in better or dominant in the market. It's hard to overcome first mover advantage with a "me too" product, but "commoditizing your complement" seems to be a pretty effective disrupter. I think Meta is worried about Google, OpenAI, Anthropic, and anyone else with gen AI models. It seems to be related to where they're going.
For many, the terms 'luxury' and 'premium' are interchangeable, signifying both high quality and exclusivity. Most Apple users, may not be able to list specific specs of their devices — a testament to the brand's focus on overall user experience rather than technical details. Ask any Apple user if their device is superior to that of the competition, and the majority will affirm it does, because it just feels premium.
Just as most Mercedes owners don’t really care how many horsepower the car has. It just has “enough”.